• Dong'e Ejiao's long history of globalizing TCM


    Qin Yufeng (right), CEO of Dong'e Ejiao, shakes hands with a representative of the University of Camerino in Italy after they signed a cooperation deal at Expo Milano 2015.

Dong'e will also build production lines to process donkey meat, milk and placenta in Aohan to raise the value of donkeys.

An opening ceremony will mark the start of Shandong Week at Expo Milano 2015 on Sept 16 and will celebrate the province's 100-year relationship with the world expo.

An annual ejiao festival kicked of in Dong'e county, Shandong province, on Dec 21, the eve of the winter solstice, to promote the donkey hide gelatin.

Dong-E-E-Jiao Co Ltd, whose major product is ejiao - a TCM made from donkey hide - has agreed to join forces with Shandong Lvbang Catering Co, the donkey meat producer and caterer, to launch a donkey meat hotpot brand and a donkey-meat steamed bun product.